Unlike a few years ago when the app market was in its infancy, the main challenge is no longer making it on to the virtual shelves, but rather surviving once a user downloads the app. The store is an easy threshold to reach. Once done, two other barriers block an application’s success, leading to the 99.998% death rate among apps.
Device Fatigue: Is the rise of Larger Smartphones stifling iPad growth? 42 millions of iPads have been sold worldwide in 2014 so far, but the number of iPad users in the U.S. have remained relatively flat, growing only a humble 5 percent between January and April this year. What does this mean for Apple?